Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.
Recently cited in the Harvard Business Review for ‘bringing the brand back’, Simpson has built her career around taking brands and building them into thriving businesses. An entrepreneurial minded leader with 12 years in consumer packaged goods, she’s currently leading a half-billion dollar portfolio of brands at Nestle.
She and her team are responsible for driving growth on the business, outpacing the category growth. Using that same type of entrepreneurial spirit, Simpson also built the US $100 million Skinny Cow chocolate business from the ground up, and was a key executive player in the recent sales of the Nestle Confections