Marketing automation software helps a marketer automate tasks such as lead management, email marketing, landing page creation, social media listening, message personalization and website visitor tracking. The goal is to automate low-level tasks so that the marketer can focus on creating assets, researching new channels and interacting with prospective clients or customers.
While marketing can be thrilling, remedial tasks still exist within the profession. To help marketing teams stay lean, agile and thrilled with their task lists, over 51 percent of companies have now adopted marketing automation software, according to data from Email Monday.
To help you choose a platform that fits your business needs, we’ve compiled fourteen of the best enterprise marketing automation tools based on the leaderboards and reviews over at Capterra and G2Crowd.