One of the best ways for small business to market their products and/or services is through the Short Message Service (SMS) approach. However, there are regulations and controls put in place to govern this type of marketing as is the case with other types of marketing. For American businesses, the Telephone Consumer Protection Act (TCPA) is there to ensure no one sends unsolicited text messages. This is especially for those using the bulk marketing strategies.
To successfully use SMS marketing, you need to keep off any kind of violation that may threaten the existence of your business. SMS marketing is much better than email marketing due to the open rate comparison between the two. Consumers are most likely going to read an SMS than open an email. While that is true of SMS marketing, there are important tips to apply to do it successfully:
Get to Know SMS Marketing Rules
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