Businesses these days obsess over revolutionary technologies like AR and VR to market their products. And even digital marketing to a very larger degree. If your businesses are broad enough and your pockets deep enough, sure enough, these technologies, by all means, could prove to be a game changer of sorts.

But then, despite the growing influence of AR, VR, and other digital media in promotion of your products and services, the fact is, run-of-the-mill tools such as email marketing and text messaging still has got a lot of life left in them to give your products the lift it deserves; especially, if we talk about text messaging. In fact, about 78% of the customers are comfortable texting messages rather than making calls to businesses, because text messages are answered instantly as opposed to voice calls that are put on hold almost always.

Still skeptical about text messages’ effectiveness to increase

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