In today’s buyer-centric marketing era, buyers are constantly seeking product knowledge, making enquiries and largely making purchase decisions based on the information available. Smartphones have further altered the consumer behavior by making this information available at the fingertips. Mobile e-commerce is a $100 billion industry, and 60% of online shoppers use smartphones to find a product (Source).
With the abundance of opportunities available for local businesses to manage how they interact with their consumers, here are the top 8 mobile commerce tactics that can take business outcomes up a notch.
1) Responsive Website Design
Your business website is a key touchpoint in how your business is perceived by customers. Ensure that you are offering mobile optimized website with beautiful user experience. This is vital because according to a survey, 88% of American shoppers have had negative user experience while shopping on their smartphones, and 30% of them vowed never to come