According to a new market report published by Transparency Market Research, the global application-to-person (A2P) SMS and API market is projected to reach US$ 93,178.2 Mn by 2026. The market is expected to expand at a CAGR of 4.6% during the forecast period from 2018 to 2026. Furthermore, rise of Two-Factor Authentication (2FA) and surging mobile marketing across various industry verticals including BFSI and retail verticals are contributing majorly to the growth of the application-to-person (A2P) SMS and API market. Asia Pacific is anticipated to lead the global application-to-person (A2P) SMS and API market during the forecast period, followed by North America, Europe, Middle East Africa, and South America. Factors such as increasing smartphone penetration, growing e-commerce industry, and transactions through internet based mobile applications are reasons for this fast growth. Within Asia Pacific, cloud API technology segment is projected to expand at the fastest rate compared to its traditional counterpart,

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