Gibraltar, 6th July 2018 – BetVictor, one of Europe’s leading online gaming companies, today announces the launch of its in-house developed Real-Time Automated Marketing Platform – RAMP. This first in market solution, designed to provide a seamless tool to foster interaction with customers more effectively and in real-time, enables consumers to receive personalised campaigns and promotions through email, SMS, push notification and other communication channels.
With its new marketing automation platform, BetVictor can analyse their customer trends and behaviour to create tailored campaigns and promotions suited to them via a single interface. As one of the most intuitive marketing tools in the industry, RAMP has the ability to create cross-channel campaigns in all languages and in a fully automated way within seconds.
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