Following our investigation into SMS advertising sent to users by Discovery, a consumer has complained of another insurance company not complying with new regulations.

The Financial Services Board (now the FCSA) recently published new rules which require insurance companies to allow users to opt out of marketing SMSs at no cost.

These rules came into effect on 1 July 2018, meaning that currently no insurer may charge recipients any fee for opting out of advertising via SMS.

According to the revised rules, recipients of insurance advertising via a call, SMS, or voice message must be able to opt out of future direct marketing from the company, and not incur a network provider fee for sending a “Stop” SMS to do so.

A MyBroadband reader recently contacted us regarding a message sent to them from Bidvest advertising vehicle insurance, which he said fell short of these rules.

The message allowed the users to

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