Consistent, unbeatable, and a widely chosen means of communication, SMS has proven to be an extremely effective and efficient marketing tool. Besides sending promotional and transactional messages, SMS has an innate ability to send messages in multiple languages, which in turn uplifts the value of SMS technology. This feature not only makes it more feasible but also makes it approachable for most brands who aim to capitalize and devise targeted SMS campaigns in local languages to elevate user engagement.

Evolution has enabled language to be the most powerful expression that allows an individual to exchange thoughts and ideas successfully. However, a person’s approach and perspective reflect the nuances that are followed in the region that he/she comes from. Regions like Asia, Africa, Europe, etc. are dominated by multi-language speaking nations with diverse cultures and outlooks.

This diversity compels brands/enterprises to devise smart communication strategies to market their products and services to their target

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