18two platform aims to help time-sensitive digital marketers build more effective strategies in today’s multi-channel world

CHICAGO, June 04, 2018 (GLOBE NEWSWIRE) — At Internet Retailer’s annual IRCE conference, dotmailer, a leading marketing automation provider, will reveal its new omnichannel features, which enhance its existing core offering. With a host of new channels now available – including SMS and Facebook Messenger; automated retargeting across Google AdWords and Facebook Audiences; and in-email product recommendations – this development will empower brands to engage more effectively with their customers.

Answering the increasing demands being placed on marketers, the new capabilities will help brands build conversations with customers that run seamlessly across multiple channels – from SMS to email, social audience ads to instant messaging platforms.

Built by marketers, for marketers

A recent study found that over half of marketers (54 per cent) felt that a lack of

Article source: https://globenewswire.com/news-release/2018/06/04/1516369/0/en/Capturing-the-Omnichannel-Opportunity-dotmailer-extends-platform-in-lead-up-to-IRCE.html

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