Oracle adds SMS aggregator to Responsys 

Oracle is adding an SMS aggregator marketplace to its Responsys B2C marketing platform.

The SMS Public Aggregator Network aims to allow marketers to find, order and manage an SMS aggregator inside Responsys.

According to the vendor, a marketer can send the SMS message to the aggregator through Responsys, and the aggregator sends the message to the carriers in its network. Oracle screens the aggregators first, and the platform allows a marketer to buy credits that can be used for any messaging, including app push notifications or email, as well as SMS.

Maritz Loyalty debuts new professional services

Member program solutions provider, Maritz Loyalty, has launched a new suite of professional services products that use data and insights to advance loyalty programs.

The 12 products, which are focused on the areas of strategic design, decision sciences

Article source: https://www.cmo.com.au/article/644181/cmo-top-8-martech-stories-week-26-july-2018/

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