A growing online retail marketing company in Cape Town is looking for an email and SMS planner to join their team.
Deliver performance against e-commerce team and company targets:
- Responsible for growing the revenue fromthe trigger and dynamic emailer activity to the company’s customer databases.
- Driving cross-sell and re-engagement through the emailer and SMS channel.
- Deliver improved marketing spend efficiency by increasing existing customer value.
- Working with your manager to identify the gaps and opportunities for different trigger and dynamic content SMS and emailers.
- Brief in the requirements to the emailer and SMS design team.
- Build the dynamic content emailer rules and set up the trigger emailers.
- Manage A/B testing to optimise campaign performance where relevant.
- Present the journey and plans to the marketing planning team ensuring the communication aligns across the different divisions.
- Manage external partners to successfully deliver the requested activity.
Measurement and reporting:
- Detailed analysis of the performance of these emailers.
- Provide weekly, monthly and quarterly
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