Environment:

A growing online retail marketing company in Cape Town is looking for an email and SMS planner to join their team.
Duties:

Deliver performance against e-commerce team and company targets:

  • Responsible for growing the revenue fromthe trigger and dynamic emailer activity to the company’s customer databases.
  • Driving cross-sell and re-engagement through the emailer and SMS channel.
  • Deliver improved marketing spend efficiency by increasing existing customer value.

Implementation:

  • Working with your manager to identify the gaps and opportunities for different trigger and dynamic content SMS and emailers.
  • Brief in the requirements to the emailer and SMS design team.
  • Build the dynamic content emailer rules and set up the trigger emailers.
  • Manage A/B testing to optimise campaign performance where relevant.
  • Present the journey and plans to the marketing planning team ensuring the communication aligns across the different divisions.
  • Manage external partners to successfully deliver the requested activity.

Measurement and reporting:

Pin It on Pinterest