SMS Marketing Software is the online software, which is used to deliver bulk messages to large recipients for the purpose of disseminating information such as exclusive offers, product launch, clearance sales, and birthday special offers in the concerned brand or outlets. The software offers a platform to customize and interactive web forms.

The global SMS marketing software market is expected to register substantial growth in the near future, attributed to growth in demand for marketing automation software, increase in online shopping behavior, and availability of cloud-based solution at a low price. However, factors such as low consumer response rate and limited messaging space are expected to restrain the growth of the market.

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The report segments the SMS marketing software market based on marketing campaigns, deployment model, industry vertical, and geography. Based on marketing campaigns, the market is divided into the occasions, special offers, celebrations, and others. As per deployment

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