BELMONT, Mass., June 12, 2018 (GLOBE NEWSWIRE) — Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The mobile coupon survey polled 1,204 U.S consumers divided between 55% female and 45% male with most falling within the 30-44 age group. Nearly a third of survey respondents were young consumers from 18 to 29 years old.
â€œAccording to a Deloitte study, people check their phones every 15 minutes on average. We were prompted to sponsor research on mobile coupons knowing how dominant smartphones are in the lives of people everywhere,â€� said Dan Slavin, CodeBroker CEO.
â€œWeâ€™re seeing a feeding frenzy among marketers jumping to exploit mobile coupons because the data supports the hype â€“ 25% of consumers tell us that they
Article source: http://markets.businessinsider.com/news/stocks/new-codebroker-research-shows-majority-of-consumers-redeem-coupons-received-via-text-within-one-weeknew-research-from-mobile-marketing-leader-codebroker-shows-consumer-preferences-for-mobile-coupons-1026873493