“Marketers want to take advantage of mobile channels, but there are often too many barriers in the way. For SMS, one of those challenges is establishing aggregator relationships, which can be a time consuming and tedious task often made worse by limited choice and flexibility,” said Tony Castiglioni, VP of Product Management, Oracle Responsys. “Our new SPAN application eases this process and gives marketers the freedom to choose and use the aggregator best aligned with their marketing needs – whether it be by price, geography, or performance.”  

With the launch of SPAN, all Oracle Responsys customers can now take advantage of SMS to reach and engage customers. The new SMS marketing capabilities build on Oracle Marketing Cloud’s commitment to help marketers convert customers across devices with orchestrated mobile marketing. In addition to the new SMS marketing capabilities, Oracle Responsys equips mobile marketers with industry-leading tools like Push, Rich

Article source: https://www.prnewswire.com/news-releases/oracle-helps-businesses-launch-mobile-marketing-faster-and-easier-300681903.html

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