Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry’s First SMS Public Aggregator Network
To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle’s SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice.
At the time of this announcement, Tony Castiglioni, VP of Product Management, Oracle Responsys, said, “Marketers want to take advantage of mobile channels, but there are often too many barriers in the way. For SMS, one of those challenges is establishing aggregator relationships, which can be a time consuming and tedious task often made worse by limited choice and flexibility.”
Tony added, “Our new