There was a time when the first thing people did after waking up was, brush their teeth or grab a cup of coffee. Now, people hardly open their eyes before they reach for their mobile phones for checking the latest updates. Over 80% of the adults and teenagers in the US check their mobile phones immediately after they wake up. We have become entirely dependent on our phones for our daily bites of news and the latest bit of information. However, that is an excellent opportunity for marketers. That shows that marketers now have the chance to drive their mobile marketing strategy to new heights thanks to human habit.
You will hear so many brands complain that mobile advertising does not work. Well, that can be the truth for those companies, who do not optimize their ads for mobile phones. The first requirement of a successful mobile marketing campaign is