In marketing, companies are constantly seeking an edge against their competitors to not only gather new clients and customers but also build a positive rapport with their current ones. There are all sorts of methods to reach an audience: email, flyers, mailers, and video, to name a few; however, one of the more innovative ways to do so is through SMS messaging. When people think they are being advertised to, they are more likely to display disinterest and not want to acquire further information. SMS messaging, better known as ‘texting,’ is one of the most personal avenues to reach potential customers because of how frequently users are on their phones. But what is the purpose of SMS marketing, and how is it useful for companies overall?
Less Clutter Than Email
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