Diners today are demanding innovation in ways that drive industry trends, restaurant marketing strategies, and entire operations. For restaurateurs and foodservice executives, this means keeping customers’ needs at the forefront, even well before they set foot in your location or make a call for a reservation.
Eager to supercharge your marketing performance and attract more diners to your restaurant? Here’s a list of industry trends, plus actionable tips and tactics, to help you get started:
Build and Optimize your Presence on Google
If online reviews can make or break a restaurant, you might be wondering: where exactly can these reviews be found?
According to the 2018 online reviews survey by ReviewTrackers, Google is the platform that’s dominating the review market.
- 64 percent of consumers say they are likely to check reviews on Google before visiting a business — more than any other review site.
- 21 percent agree that Google reviews are one of the most