With an open rate of 98%, SMS marketing is a direct, trackable and cost-effective marketing tool to engage your prospects, customers and subscribers, by forming a direct connection with them.
Although a very powerful communication tool, we can’t ignore the misuse of this channel over the last 20 years – and the polarized views among the marketers about SMS marketing.
The article throws light on 5 essential way marketers can make SMS marketing work for brand building:
Before we begin, let’s look at the 5 rules for successful SMS marketing:
- Before you start sending messages, get the consent of your target audience. Also, your subscribers should have the authority to opt-out any time they want.
- The adage ‘less is more’ holds true when it comes to SMS marketing. Quality triumphs quantity. You don’t want to annoy your prospects and customers to the point where they just opt-out of your services. Remember, on an