When Tulsi Singh, owner of Text Media, found out about SMS shortcodes, he knew he had come across a great way to help businesses connect with new customers. Unlike traditional lead generation tools, shortcodes create a platform for prospects to initiate first contact with the business, and not the other way around.
Realising this opportunity, he created two innovative SMS marketing solutions, the Lead Generator and Smart Directory. This is how they work:
As the name suggests, this system offers lead generation opportunities. Although this product is adapted to many different types of businesses, it is best explained in the context of the real estate industry.
Each listed property is allocated a unique SMS shortcode. The estate agent includes that shortcode when advertising the property, either through an online property listing, a sales board or newspaper ad.
When a prospective client sends