According to Specialists Marketing Services President Robin Neal, d3 is the formalization and expansion of the digital service offerings that SMS has honed and delivered over the last decade.

“With deep roots in the marketing world, d3 brings a deep and varied skill set and knowledge base to our clients,” said Neal. “For three decades, SMS has focused on quality data as a critical driver of marketing success, beginning with traditional direct mail and now extending to the latest digital tools and technologies.”

The division’s suite of services complement the company’s significant expertise in list and insert management and brokerage, providing clients with a single resource for campaign data, strategy and analysis across the digital realm:

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