Cars.com is seeking an experienced Sr. Associate, Email / CRM Campaigns to plan and optimize personalized, consumer-centric marketing campaigns across email, push, SMS and other channels.
This hands-on role will report to the Sr. Manager of CRM and is responsible for managing the overall campaign calendar and testing cadence with the goal of driving maximum subscriber engagement, retention and value-delivery.
The ideal candidate must have a passion for email and push marketing, gaining consumer understanding and leveraging it to deliver business results. Additionally, you must have a solid understanding of key engagement metrics and how to drive open, click-through and conversion rates improvements in a fast-paced environment.
- Manage the planning process to support the execution of email, push and SMS marketing programs, including newsletter, segmented and triggered campaigns.
- Own the campaign calendar, testing plans, and prioritization.
- Create and continuously optimize campaigns for better engagement: segmentation, messaging and templates.
- Own push notification operations, optimization and strategy.