Mobile phones and other mobile devices users must be the top target of marketers to reach out to the largest section of consumers, both existing and perspective. Mobile devices are now central to any marketing strategy as you cannot ignore it. Consumers have become so much reliant on cell phones for all their needs. They are more at ease by holding it in their hands rather than placing it on the ears. The days of talking it out seem to be on the wane as consumers are happier to communicate through text messages. Just as they want to text others, they would also like to receive text messages whether for personal reasons or business. The trend is evident in the rise of many messaging services that like Whatsapp and Snapchat that have become highly popular.
Despite the advent of new messaging services, the appeal of SMS messaging for marketing