The life journey of an entrepreneur is ever-changing. It’s full of winding roads, bumps, detours and roadblocks. Those who think it’s going to be a straight path to the top are in for a big surprise.

While the journey will be full of twists and turns, there is one way to make sure your ride is as prosperous as possible: get your marketing firing on all cylinders.

The two most obvious ways to keep your marketing working and the business growing are simple:

 Generate more leads

 Improve the closing rate of the leads that come in

To illustrate, let’s take a look at some math:

Most businesses think the best idea is to focus on leads: Drive more leads and everything will be great. While more leads surely help get more deals closed (assuming your closing rate stays consistent), the better area of focus is on improving your closing rates.

In this example, getting

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